Dumex crisis, when the other shoe dropped - Dumex - Food Industry - Quality Medical Supplies Manufacturer

Asked the monarch to our lives? Endlessly Dumex And Mengniu . For Melamine Dumex and controversy in OMP Mengniu is in crisis, beginning in 2009 seems to not "beauty" is not "bull": negative reports, ask, criticism, media attacks, rumors, consumer anger, the market was lost ... ... a crisis situation to be caught off guard the flutter to these two industry leaders.

Into melamine in a week after a suspected incident, Dumex alacrity gratefully holding issued by the Shanghai Bureau of Quality Supervision Inspection Report?? Dumex products not found to contain melamine, the mainstream media began to publish in leading large national advertising themes : like a blue streak! Advertisements to the effect that the rumors of melamine have been destroyed one by one, Dumex not contain melamine, please consumers continue to buy.

Questioned in an overwhelming opinions, Dumex this triumphant declaration of advertising is really worrisome: more and more people around the country Dumex milk consumption after the report appeared stone babies, infants and consumption in the stone Dumex milk powder more direct link of the report did not come out before the Dumex triumphant declaration of advertising there is an another way to avoid responsibility for the Declaration, certainly arouse the indignation of the parents affected.

Critical moment is at a public event of the spiral Dumex melamine peak, Dumex should do is to public opinion, "meet" or "pseudo-meet" to Beigong state to the public anger quickly dissipated , not against the public views on the Declaration on advertising to the public opinion challenge?? though like a blue streak, but know that word of sparkle gold, strong public criticism, the fact that the defense was powerless, when and deepening the crisis struck, the public's expectations for the business enterprise has not only wipe clean the mirror of reality, and want a higher level of access to enterprise value of the feedback?? admit, apologize or take action for compensation, not to see The defense business blindly, to clarify or even strike back.

Dumex provocative declaration to crush one of his great opportunity for the crisis into opportunities. The first phase of the melamine crisis, all companies are being forced to be exposed only to recall melamine product, not a business will do in the crisis phase of suspected ton output move?? Active storage or recovery of products pending test results. Dumex to take advantage of this opportunity if, in the Shanghai Bureau of Quality Supervision report came out, not introduced to clarify the ads, but take the initiative to publicly announced the resumption of a batch of products (or even another small range of products), to show more U.S. Ziwei protect consumer interests determination, then the attitude of public opinion will be very different?? in crisis management, and sometimes attitude is more important than facts, action more forceful than the promise. Although the recycled products will cause damage, but in the long run, win the heart is absolutely more important than the win market, Tylenol crisis management initiatives have had a good example.

In the moment the sound of strong public criticism, Dumex like a tottering drunk, holding the Shanghai Bureau of Quality Supervision of the "Disclaimer" melamine finally throw away the only heavy boots, but the public did not can be to sleep peacefully, they were still on tenterhooks waiting for Dumex's boots will be another crisis, when the fall. ?? Only boots may be a stone baby, or another with the Shanghai Bureau of Quality Supervision completely different inspection reports.

Crisis, no sleep tonight. Whether consumers, Dumex, or Shanghai Bureau of Quality Supervision, everyone waiting for another fall boots, but I do not know where, when.

(The author is HC Net special experts) <<<See more exciting content Recommended hot: Wyeth milk powder stone trap door   Dairy products are also affected by "acid" storm "Dumex mystery," Who comes? Mengniu Milk Deluxe OMP renewed turmoil "Wei Chuan milk powder," Who will be the next toxic?

Experienced extremely dry 2009 Chinese wheat market price trends

I am an expert from Yikangltd.com, while we provides the quality product, such as Quality Medical Supplies Manufacturer , Medical Supplies Bandages, ,and more.